Intro_


Everyday Impostor is a work-in-progress multimedia project created in 2009-12. It derives from the previous Some Coded Promise (2008-09) and aims to explore three crucial concepts in contemporary Western societies: technological utopia, visual imposture and success.

I focus my research on motor vehicles of all versions and designed for all purposes. I present the automobile as a source of endless emotions and experiences, a “perfect” machine which incarnates the technological utopia of its time and confirms the supremacy of a global socioeconomic model.

As it can be seen, I search for and photograph shabby, useless, scrapped vehicles in order to highlight their built-in obsolescence quality, a widely used strategy in contemporary market economies which promises ephemeral well-being and serves the purpose of creating new needs by constantly putting pressure on individuals and altering the landscape.


Jorge Conde

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